Let’s dive into the world of Search Engine Optimization (SEO) – specifically, how you can make the most of your website's contact page.
Many of us may overlook its potential, but with a sprinkle of SEO magic, your contact page can be much more than a simple form.
Check out how you can supercharge this essential part of your website!
When most people think of contact pages, a simple form often comes to mind.
However, having more than just a form on your page doesn’t only help with SEO, but also gives your users a better experience when looking into your business.
There's so much more you can incorporate into your contact page to optimize it for search engines, especially if you run a local business.
When you're whipping up your (or your clients’) websites, you probably put most of your attention to some of the most ‘important’ pages, like home and services.
And although they are extremely important, a common mistake is to overlook the contact page.
After all, it does seem to be an easy one - a simple form should be more than enough to give visitors a way to contact you…
But, guess what?
The contact page is like the secret sauce for making your site rock both for your visitors (aka potential clients) and for those sneaky search engines.
So let's dive into some nifty tricks you might be missing out on.
Now these details may vary depending on your business.
If you have a physical store, then name, address, email and phone number are basics that should be prominently displayed.
If you’re an online service provider, then name and email may be enough. It’s important to think about your business and what kind of information your potential customers might be looking for.
PS. It may feel like you don’t need to add your business name here as they're often already in the website logo or title. This repetition, however, reinforces your business's identity.
Another important note to take is to make sure your details on your website and on your Google My Business page match perfectly - from spelling to punctuation.
You can even use copy and paste so you don't have a period after street on one listing and no period on the other, for example.
This consistency is important as it ensures search engines easily recognize and validate your business.
For businesses with a physical location, adding directions is a really smart move.
If you (or your client) have a brick-and-mortar spot, adding some easy-to-follow directions from well-known landmarks or main roads is super helpful.
You can add directions coming by car from the main roads around you and also public transportation - what bus/train lines run close to your business?
And here's a pro-tip: link those directions to Google Maps. Makes it a breeze for folks to find you.
And, guess what? The SEO gods love it too!
Have you ever got lost trying to find a place even with its address and directions? It’s quite an annoying experience, right?
That’s why adding visual cues are so important, especially if your store is not so obvious for people passing by.
A picture of your establishment or a nearby landmark (like being next to a McDonald's for example) provides familiarity and helps customers locate you easily.
Trust me, these small details can totally leave a mark, make your customers appreciate you even more and maybe even be the thing that will get you chosen over your competition.
Plus, when you save images with a relevant file name, you’re adding even more "SEO juice"!
Testimonials are incredibly valuable for any sort of business.
And if you struggle with getting them, check out this post where we talk about getting testimonials from clients even if they’re too busy to write you one.
They build trust. It’s like getting a recommendation from a friend, but in the online world.
And even though you probably have them sprinkled out on your website, it won’t hurt to have one (or a couple) on the contact page as well.
In fact, it might be that last nudge someone needs to finally reach out.
If a testimonial mentions something specific about your location or your communication, it's even more relevant to your contact page.
Every business should have some sort of social presence nowadays. That’s how people connect online and it’s the chance you have to showcase the business’ human side.
People connect with people, and that’s why it’s so important to humanize brands - no matter how big they are.
It’s common to have social links on the header or footer, but you can still add them on the contact page as a reminder of the different ways people can connect with you.
Wherever your social presence is, it should be linked on your contact page.
The more relevant information people can get about your business before getting in touch, the better.
This way you avoid time waste (on both parts).
For this to happen, there are a couple pieces of information you can add to your contact page, such as:
Alright, time to get a tad geeky!
Ever heard of Schema?
It's this neat behind-the-scenes code that gives search engines extra info about your page.
It's like whispering some extra details in their ear to make your page shine even brighter in the search results.
If you can tap into it, it’s totally worth it! This slightly advanced technique can significantly enhance the SEO of your contact page.
Simple tweaks can make such a massive difference.
And remember, when your contact page is filled with valuable information, it not only boosts SEO but also ensures potential customers know precisely what you offer, increasing the likelihood of them choosing your services.
For those eager to dive deeper into the world of SEO, we have a ton of content on this in The GeekPack Collective, providing in-depth knowledge and hands-on experiences.
If you’re working on this, join our FREE Facebook Community and share your revamped pages with us – we'd love to see the transformations.
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