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Charge $100+ per Hour: 5 Steps for Success as a Freelancer

As a freelancer, the potential to earn a lot of money and have a successful career is pretty much endless. However, charging $100+ per hour for your services can feel extremely difficult, maybe even impossible…

I can already hear that imposter syndrome voice: “how could you ever dare to charge that much?!”

Well, don’t listen to it!

Even though knowing how to value your services and set your rates can be a challenge, with the right strategies, you can make it happen.

How To Increase Your Hourly Rate As A Freelancer

When you want to increase your prices, it’s important to focus on the value you bring to the table. Invest in upskilling yourself and ensure you have the necessary knowledge and experience to offer services that are in high demand. 

Keep up to date with the latest tools, trends, and techniques related to your field, and use this knowledge to set yourself apart from other freelancers.

Networking and building relationships are also a big part of business. 

When potential clients know you have the right connections and skills to get the job done, they are more likely to pay your higher rate.

“What If I Lose My Current Clients?!”

One of the biggest fears that freelancers have about charging more is the fear of losing clients. 

And I get it. You’re worried that if you raise your rates, clients may be unwilling to pay the higher prices and may turn to other services. 

When you decide to raise your price, this risk always exists. My advice to you is:

  • Remember you are free to decide - it’s your business, if you don’t feel like you want to raise your rates with existing clients you don’t have to. It’s totally fine to increase your price with new clients only.
  • Be prepared - if you decide that you’re losing money and can’t keep charging the same, make sure you can replace that income if your existing client can’t afford your new rates

“What If I Can’t Deliver?!”

Another common thought that comes to mind is that you may not be able to deliver a “$100/hr worthy” service.

And I can tell you, this fear already makes you stand out from the freelancing pool. Why? Because it means you care.

And the best way to work around this is to invest in your skills. This will give you the abilities you need to charge more, but also the confidence.

What I usually say to my students is:

“You need to either be confident that you can deliver, or confident that you know someone who can in case things go south.”

This way, you ensure that the client leaves happy with the service they paid for, and your reputation stays intact.

There are two crucial things your offer needs to be to successfully charge top dollar: high-quality and in-demand services. 

And what’s more in demand than tech? Not a lot!

When it comes to tech, here are some of the highest-paying jobs for freelancers:

  • Web development
  • Software development
  • Mobile app development
  • UI/UX design
  • Graphic design
  • Animation 

Depending on your skill set and experience, you can charge a high rate for any of these services. 

Emerging technologies such as artificial intelligence and machine learning, are also great bets if you’re looking for a challenge!

Another thing to think about is setting up a recurring revenue business model - it’s a great way to get more financial security in your business, make sure you’re making enough and at a price model that’s appealing to clients. 

5 Steps to Successfully Raise Your Rates As A Freelancer

Focus on developing and mastering high-value skills.

Focusing on developing and mastering high-value skills is key to charging more for your services. Investing in professional development and specializing in a niche can help you to stand out in the market and attract clients who are willing to pay more for your expertise. 

Implement value-based pricing and service pricing.

Another important factor to consider is pricing. 

When setting your rates, focus on value-based pricing and service pricing instead of hourly rates. It’s important for you to know how much you’re making an hour to make sure it’s worth your time and you are charging enough, but you don’t have to disclose this to clients.

Research the market rate for similar services.

Researching the market rate for similar services is important in order to set competitive, fair prices. 

Understanding industry trends and competitor pricing can help you to ensure that your rates are in line with the industry standard. 

That said, it’s important to note that when it comes to online services you’ll find that prices have a huge range. So finding out the industry standard is not an easy task, and sometimes it may even be inexistent.

Make sure you take note of a couple of things when doing this market research:

  • What is included in their packages?
  • What is the quality of their work?
  • Do they have social proof?

And if you find that they’re offering the same for way less than what you want to charge, don’t panic! 

You can still complement your packages with other services. Just make sure these services are relevant to your ideal client, and invest in learning those skills (or it may be time to grow and outsource!).

Invest in professional development and build relationships with clients.

A successful business is great at building relationships. And clients are more likely to pay higher rates if they trust that you will deliver the services they need. 

Investing in professional development is a great way to earn that trust! And building trust with your clients will definitely make them more willing to pay higher rates to continue working with you. 

Advertise your services and promote your expertise.

Unfortunately, it doesn’t matter if you’re the best freelancer in your field if no one knows about it. 

Advertising your services and promoting your expertise are necessary to build your client list and grow your business. 

The Best Time To Start Is NOW 

As a freelancer, having the confidence and knowledge to charge $100+ per hour can be intimidating. However, with the right strategies, it is totally achievable.

And the sooner you start, the better!

By focusing on developing these 5 steps you can increase your chances of success and make it happen. 

  • Mastering high-value skills
  • Implementing value-based pricing and service pricing
  • Researching the market rate
  • Investing in professional development
  • Advertising your services

Following these steps will make you stand out in the market and attract clients who are willing to pay for your expertise.

With the right approach, you can have a successful and lucrative career as a freelancer.

Grow a profitable business with The GeekPack Collective - a monthly membership where you'll learn the secret to being a booked out Tech VA, Tech Strategist or Marketing Maven.

If your dream is to charge $100+/hr, but you’re not sure what tech skill to start with, check out The GeekPack Collective - where you can learn a new skill in under 20 minutes, every month!

About the Author:
Some people look at the sky and see stars; others see constellations. Some people look at lines of code and see a website; Julia saw a path to empower women in building their dreams. As a (former) military wife, self-taught web developer, and lover of location independence, Julia has taught over 3,600 women to say “YES” to any WordPress request, but not only that, “YES” to themselves, and “YES” to creating life on their own terms. Empowering women and seeing others succeed is the biggest motivator for Julia. And so, she created a program to teach others the skills that allowed her to take back control of her life and start living on her own terms.
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