How To Become A Sought-After Tech VA with a Pipeline Full of Leads & Lucrative Projects

Case Study: Heather Brener

From Virtual Assistant to Content Specialist, Check Out Heather’s Journey!

Heather Brener

https://heatherbrener.com/

The coaching access in The GeekPack Collective helped Heather change her title and raise her prices

“I like to work behind the scenes because I can do it during my own time. I need the flexibility to always be able to do my work, but then be available for [personal] things that pop up.”

After years as a Virtual Assistant, Heather is now a content specialist who works with other entrepreneurs.

She found GeekPack through one of our annual events and decided to join The GeekPack Collective shortly after.

She was struggling for a while to get out of the Virtual Assistant umbrella, but she knew that raising her prices as a VA would not be a very easy task.

“I had operated under the virtual assistant umbrella for many years and I kind of was rocking back and forth between staying under that umbrella because it's comfy and people understand it versus going a higher end route and having to actually explain over and over and over again what it is that I do.”

When she joined The GeekPack Collective, Heather snagged an awesome 20-minute coffee chat with one of our coaches, Lydia.

The topic was completely open so she decided to talk about her pricing, as that’s what she was struggling with at the time.

Lydia told her about Julia’s strategy when she started out, of gradually raising her prices with every new client she got and that was very helpful for Heather.

It sounded totally doable to her and she now has a brand new larger service package.

Talking to Lydia helped her figure out how she could have fewer clients and make the same amount of money (or more).

“It was great being able to sit and chat with Lydia and get some ideas of where to go from someone who's already kind of been through the ropes.”

Her favorite thing about The GeekPack Collective is the monthly bite-sized content. Every month we have a different training, one for a digital skill and one for a business skill.

These trainings are under 20 minutes, with an option to go deeper if you’d like.

She can’t always join the lives, but when she can’t, she catches the replay and she was particularly happy with the Goal Setting Masterclass we have every quarter.

“I never knew it was so simple. I've never actually done something that I could implement straight away. So I actually did it yesterday. And then I loaded my calendar with all my plans for the next quarter. So that was really, really good.”

Heather believes that to make the most out of The Collective you need to be willing to ask questions. She loves how we’re open to suggestions and try to tailor our content to what our members are asking for.

“I had some questions about cold emails and I just contacted her through circle and she just gave me a couple of different options on Udemy. I think you have to be willing to ask the questions in order to get the help.”

Because we have both simplified and in-depth content, Heather believes there’s a broad type of people who would really benefit from The GeekPack Collective - the key is to ask questions and engage in the community to get the help you need.

“Anyone who's interested in learning and growing in that tech stuff and who can handle both things that are simplified and like the opportunity to go deeper.”

If you, like Heather, want to progress in your virtual assistant career, we’d also love to support you through this journey!

What if you could learn a new skill, in under 20 minutes every month, and flood your pipeline with a steady stream of leads?

Transcript

Would you mind telling me what you do? What's your title?

I'm a content specialist, so I create content, predominantly social media content for other entrepreneurs.

When did you join GeekPack?

A couple of months ago. I don't remember the actual date. I guess over the summer.

How did you learn about the offer?

I actually did the first thing with Julia as the GeekWeek, and I really enjoyed what she had to say in the way she presented stuff, but I wasn't interested in doing WordPress, which was her main offer.

Her secondary offer was The GeekPack Collective, which was more up my alley, was more learning, and then I felt like I could build my business.

What's your experience like so far?

So honestly, I love the monthly bites.

Basically they do things like training on a particular topic and then a business training.

I'm not always able to make it to the lives,, but I catch the replays and I caught the replay of Julia's Move the needle, and I just did yesterday the queue for planning, which was amazing.

I never knew it was so simple. I've never actually done something that I could implement straight away. So I actually did it yesterday.

And then I loaded my calendar with all my plans for the next quarter. So that was really, really good and it was great being able to sit and chat with Lydia and get some ideas of where to go from someone who's already kind of been through the ropes.

What was your experience with the special bonus that you got when you became a GeekPack Pro Annual member? (20 min 1:1 call with one of our coaches)

I met with Lydia and she opened it up to whatever I wanted to talk about. I was really stuck with my pricing.

I had operated under the virtual assistant umbrella for many years and I kind of was rocking back and forth between staying under that umbrella because it's comfy and people understand it versus going a higher end route and having to actually explain over and over and over again what it is that I do.

Because people outside of the technical world don't really understand what someone does when they create content.

So I can do that myself. But I hear you. I'm like, okay, so you don't have to. But here's the benefits of doing it.

And it was sort of like I kept going back and forth, and then I kept going back and forth with my pricing.

I've been operating under VA since 2014 and every time I kind of want to raise my prices, I was kind of hesitant because I'm like, No one's going to pay this, especially not under the VA name.

So we really spoke about where I should be because of the knowledge that I have in terms of both my title and my price point.

Not giving me a firm price, but basically Lydia walked me through what Julia had done when she first started, which was she kept doubling her prices until she got to a point where it was like, okay, that's the point.

So I was like, okay, that that feels doable.

So I did that and redoing my services to basically offer a larger package.

I work part time in my business. I have two children who are older now, but they're school age, but they need a lot of support. They both are not typical learners. So I have a lot of things I have to drop in, like meet with a teacher and I have to drop this.

I like to work behind the scenes because then I can do it during my own time. But I need the flexibility always to be able to do my work, but then be available for things that pop up.

So one of the things that she had talked to me about was like, if you make larger packages, then you can have less clients and make the same amount of money or more.

So all that kind of good stuff.

So you were a VA and but when you joined GeekPack and you had that call with Lydia, there was a reframe and you went from calling yourself a VA to a content specialist?

I think I had been going back and forth for a bit before the call, and then the call just kind of solidified it.

It's something I'm still working on because I haven't taken on any new clients yet, and it's just more like updating my website and stuff like that.

Any idea when you'll be able to start going out with your offer?

So I'm hoping within the next month.

Anything else that you want to share with me about your experience with The GeekPack Collective?

I think that it's going pretty good.

Lydia always asks for people to submit ideas. So that she can kind of tailor the monthly content to what people want. I had some questions about cold emails and I just contacted her through circle and she just gave me a couple of different options on Udemy.

I think you have to be willing to ask the questions in order to get the help.

Just like anywhere else, right? Because it's impossible for you guys to be able to provide the information that would appeal to everyone.

And there's no way of knowing who everyone's specifically at. So a lot of it is just kind of like asking the question to find the right path.

Because the Udemy content itself, I wouldn't even bother at this point looking at it, I would get lost.

How's the community been like for you?

I'm not over there that much. Honestly, I find that a lot of the time when it's not on Facebook, I forget about it. So the only reason why I kind of like, go back is because the digital vault is there.

So, like, there are things that bring me there. But usually at that point I didn't have the time to like, connect with people. But it's definitely something that I hope to get more involved with.

Who is an ideal fit for The GeekPack Collective?

That's a good question.

I think really anyone who's interested in learning and growing in that tech stuff and who can handle both things that are simplified and like the opportunity to go deeper, I think.

I think that adding this collective part where the things are shorter and more simplistic, well, kind of like it makes it broader.

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