Hourly Pricing Vs Package Pricing (And $777 Offers)

You don't need a fancy degree to offer valuable online services. All you need is commitment and know-how!

But there’s one thing that stands in the way of so many service providers…

And that’s pricing and packaging.

Knowing what you’ll offer and how much to charge for online services can get tricky.

Is the price too high? Or is the price too low?

Pricing is so hard, and it’s definitely something that you’ll get better at with time and experience. 

But before we dive into three different services you can offer for $777, I want to talk about six reasons why you should package your services instead of selling your time.

Packages vs Hourly

This is really important.

You should NOT tie how much money you make to your time. 

And of course, there are exceptions,and I will talk about them too. But as a general rule, always focus on packages instead of hourly rates.

Here are some really good reasons for this…

Reason 1 - Packages Make Your Revenue More Predictable

First one, and very relevant when you’re a freelancer.

If you’re selling packages you know how much you need to sell to make x amount. And that’s it.

If you charge by the hour, it’s hard to know exactly how much you’ll make each month. It’ll always depend on how much work your client has for you, and that’s very unpredictable.

Reason 2 - Packages Have A Higher Perceived Value Than Hourly Rates

Clients feel like they’re getting more for their money, because the outcome is very clear. 

And they also know how much this service will cost them. So their expenses are also more predictable, which makes the offer way more appealing.

Reason 3 - Packages Make Your Processes More Streamlined

If you’re selling a package you’ll force yourself to have systems and processes in place.

And even though setting this up may not sound all that appealing, your future self will thank you for how organized your work is. Promise!

It’ll turn your business into a well-oiled machine, and make you way more productive.

Reason 4 - You’ll Get Way Less Push Back And Questions From Clients

When you have your offers streamlined, the deliverables are clear and the expectations are set. 

There’s very little room for misunderstanding and scope creep.

Reason 5 - It Is So Much Easier To Administrate

You won’t need to meticulously track your time, and spend time adjusting invoices. 

It really simplifies the billing process and reduces questions from the client.

Reason 5 - It Positions You As An Expert

You’re no longer a generalist who charges by the hour. You offer tailored services that give your clients the solutions they need. 

They don’t need to figure out what the solution is, you are telling them. Doesn’t that sound much more appealing?

When To Charge Hourly

Simply put, only when you absolutely cannot put it into a package.

Some examples could be:

• Custom work that you simply can’t tell how much time it’ll take you
• Updates and maintenance that may require troubleshooting time
• Research projects
• Consulting

But overall this should be the exception, not the rule, so you can protect your income and avoid the anxiety of not knowing what to expect.

3 Offers That You Can Charge $777 (Or More)

Now, to the offers.

I divided this into three categories, so you can choose the one that fits your strengths or you can tweak it to work for you.

First up, something that’s super valuable to clients.

Social Media

As business owners, chances are they don’t have time to be consistent on social media.

So you can create a package that’ll give them a year’s worth of content for $777. 

Social media is a beast, so be clear on the scope and what it is that you’re offering.

Here are two packages examples:

1. 52 social media posts, including writing the captions and scheduling them all year in Facebook and Instagram. That’s one post a week - and trust me, that’s more than what a lot of them are able to pull off.

2. Or 365 social media graphics - just the graphics, for captions and scheduling definitely charge more!

You can create customized templates for them on Canva and use the bulk create tool to make your life easier.

SEO

Next, let’s talk about SEO services. One of the most in-demand skills out there, there’s something for everyone in the SEO industry. 

Yes, it can be something super niche and that you decide to specialize in. But it can also be something more beginner-friendly and that will still drive great results to your clients.

Here are two examples:

1. You can work with content they already have and analyze what has a bigger chance of improving their ranking in searches. Then your offer is to optimize 10 blog posts on their site that have the biggest potential of getting them there.

2. Want recurring $777 and love to write? Then offer 2 or 3 optimized blog posts per month, including images, links, keyword research, and strategy tips.

If you’d like to learn more about SEO, check out this $7 SEO Money Maker (more on this later).

Data Analysis

Lastly, something that’s great for you if you’re more involved with the tech side of business and LOVE data.

And something that was really in demand this year. 

GA4 Services. 

For $777, you can offer:

1. A full GA4 setup, data report summary, and a strategy session based on this data.

2. Or you can build a client-friendly dashboard that pulls in data from google analytics and other relevant platforms

Money Maker

So, if you already have those skills - awesome! I hope these offer examples help you create packages that work for you!

But if you don’t have those skills and would love to add more packages to your service list, I’d love to tell you about our SEO Money Maker.

For just $7 you can learn how to charge $97 for SEO Services with CONFIDENCE!

Master SEO Skills To Make $$$

Perfect for anyone who wants to learn and implement an in-demand tech skill FAST... without drowning in content and overwhelm.

I promise this is something worth checking out!