Nowadays, attracting and retaining customers is more challenging than ever.
The internet has gotten loud and busy, with all kinds of businesses competing for attention. One proven strategy to capture potential customers' attention is through lead magnets.
But what exactly are lead magnets, and why are they so important for small businesses?
In this blog post, we’ll cover the concept of lead magnets, their importance, and give you practical ideas so you can grow your client base.
A lead magnet is exactly what it sounds - it’s something built to attract someone (a lead). In exchange for their contact information, you’ll offer something of value.
These incentives can take many forms, and because they’re usually free, it must be something sustainable for your business.
The primary purpose of this is to attract prospects and convert them into leads. This is how they get into your world.
Lead magnets are one of the best ways to scale your business. They allow you to reach more people, without taking a lot of your time.
After everything is created and set up, it can be automated and run in the background. It can become part of your marketing strategy, promoting this on your website, blog, social media and/ or paid advertising.
An email list is essential for any business that wants to scale, and a lead magnet is a great way to incentivize people to give you their email addresses.
Those on your email list are the only leads you truly own and email is one of the most effective ways to build relationships and drive sales.
Social Media is incredible, but relying on social media alone for marketing is dangerous… what would you do if the platform suddenly went away or blocked your profile?
You don’t own a followers list, but you do own your email list.
Being in someone's inbox is a great privilege and it's a very personal and private space, so it’s important to build trust.
A lot of businesses have abused it with spam, which led people to become more and more reluctant to give away their email addresses.
To convince someone to share their email with you, you need to give them something really valuable.
When you give something of value to your prospects, it positions you as an expert in your area.
And when you’ve created something targeted, that really speaks to your ideal client, they will feel understood.
High-quality lead magnets engage potential customers, and it’s a stepping stone between being aware of you, to trusting you.
Lead magnets can increase conversions because when you’re ready to sell, those leads will be ‘warm’ - meaning they’ll already know and trust you. That makes it more likely that they’ll take the plunge and invest in what you’re offering.
Before creating a lead magnet, it’s important that you know your target audience and have a clear understanding of what they need.
That’s to make sure you are offering something that solves a specific problem, something that will actually be valuable to them.
Here are some key steps to create an effective lead magnet:
Now, time for the fun part!
Freelancers, in particular, can benefit greatly from using lead magnets to attract clients.
Here are some successful lead magnets, with a few general examples for Tech VAs, E-commerce Specialists, and Digital Marketers.
PDF’s are a great lead magnet because they’re extremely simple. These can be a guide, a Top 10 list, or How-to’s, for example:
Checklists or cheat sheets provide quick, actionable steps to help solve a common problem or streamline a process. They are very practical and easy to consume, so can be very attractive to prospects.
These can be live or pre-recorded - thought it’s more advisable to run these live in the beginning, as it gives you a chance to test different things and interact more with your audience.
Templates and toolkits are effective because they provide ready-to-use templates that can be applied immediately and save them time.
Infographics take complex information and turn it into visually appealing and easily digestible content. They are excellent for quickly conveying data and insights in an engaging way.
Curate a list of tools, books, or resources that your audience will find useful.
On our website, we have a Resources page dedicated to our most popular and helpful resources. Several of our resources are also a lead magnet, so that can also give you some ideas!
Interactive quizzes are fun and, if well designed, they can provide personalized results or insights for your prospect.
Podcasts are an incredible lead magnet because they’re easy to consume, and more accessible to people who don’t have the availability to attend live events.
Challenges are effective because they make people take action. And it’s even better when they’re run in a community or some sort of group. It’s a great way to keep everyone encouraged and motivated.
Who here loves data? If that’s you, then a spreadsheet lead magnet can be great for you! Data is super important, but it’s also something a lot of businesses struggle with.
These examples were meant to get you ideas, but remember to craft your lead magnet for your specific audience.
You’ll want to really speak to them and make the titles as targeted as possible.
I hope this post helps you start creating your own lead magnets today.
148 Discovery Call Questions you can use to mix & match the perfect profitable call!
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